Due to a request from a Gothenburg nightclub to run visuals, Startsladd was formed in January 2008. The first set that we created, that took about a week to perfect, was the start of a brand new VJ crew on the Swedish West Coast.
Following this first set, they’ve continued to produce recorded material that they’ve mixed with live recordings in clubs all over Sweden.
Contrary to the strict animated material that most other visuals are based on, their visuals rely heavily on the prerecorded material that they produce ourselves – something that might have to do with the fact that they professionally work as photographers and editors for television.
Today, they produce, mix live and deliver DVDs with their material to clubs not only in Sweden, but also in Belgium and it’s neighboring countries. Startsladd consists of Andreas Apelqvist (SE), Dan Nordgren (SE) and Daniel Strömberg (BE).