Startsladd - Audiovisual artist

Startsladd was formed in January 2008, in Sweden, due to a request from a Gothenburg nightclub to run visuals

The audiovisual artists produced the first set in about a week, that was the start of a brand new VJ crew on the Swedish West Coast.

Following this first set, they’ve continued to produce recorded material that they’ve mixed with live recordings in clubs all over Sweden.

Contrary to the strict animated material that most other visuals are based on, their visuals rely heavily on the prerecorded material that they produce ourselves – something that might have to do with the fact that they professionally work as photographers and editors for television.

Today, the audiovisual artists produce, mix live and deliver DVDs with their material to clubs not only in Sweden, but also in Belgium and it’s neighboring countries. Startsladd consists of Andreas Apelqvist (SE), Dan Nordgren (SE) and Daniel Strömberg (BE).



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Marco Savo

Marco Savo

Production Manager and New Media Art Curator based in London. Restless and passionate, a special blend between communication and creativity. I am the director of Audiovisual City. All my life has been dedicated to promote arts and new media in the contemporary society.

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